Collaboration · Vertical ad · CGI
Dimes × Cellat
A vertical ad series for Dimes Cool Sour Mix, made with Cellat, where live action and a CGI world blend into each other.
( Crew on this project )
( 01 · Idea )
Another world in one sip.
We told the cool, sour taste of Cool Sour Mix through a person who opens the can and is suddenly in an icy blue world. Blackberries float in the air and the product shines on an ice pedestal.
( 02 · Collaboration )
With Cellat, in his own voice.
We set the content in a natural, fun tone that fits Cellat’s audience. We shot on green screen and built the background and product in 3D.
( 03 · CGI )
Liquid, ice and light.
We modelled the packaging one to one and surrounded it with a fluid simulation. The blue tones were matched to the brand colors.
( 04 · Delivery )
A vertical series.
Three vertical videos and product visuals for Instagram and TikTok were delivered.
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