Sneaker store · Commercial · VFX
Ballzy · Feed Your Feet
When the store closes, the mannequins in the window come alive and head out into the city at night. A sneaker commercial for Ballzy, set on rooftops, bridges and under neon lights.
( Crew on this project )
( 01 · Idea )
What if the mannequins went out?
Two mannequins in the Ballzy store window put on the shoes from the shelves once the lights go out and escape into the city. We told the "Feed Your Feet" message as a getaway story.
( 02 · Shoot )
Night, rooftops and movement.
We moved from the white and blue world of the store to the orange street lights of the night, shooting wide, moving shots on rooftops, stair railings and above the city.
( 03 · VFX · CGI )
A shoe that comes alive in neon lines.
The transition where the shoe turns into lines of light, the moment the mannequins come alive and the plane descending over the city were built in post with VFX and CGI.
( 04 · Final )
A giant poster on a building.
The film closes on the campaign’s "Feed Your Feet" poster appearing on a building facade. The main film and social media cuts were delivered.
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