Automotive · L'Officiel Hommes collaboration
BMW X5
An automotive commercial that brings L'Officiel Hommes and BMW into the same frame, told in the language of a fashion shoot.
( Crew on this project )
( 01 · Idea )
A fashion magazine and an SUV.
The brief was to bring two worlds together: the editorial look of L'Officiel Hommes and the strong stance of the BMW X5. We wanted the car to feel like a natural part of the cover man’s life, not like a product.
( 02 · Set )
Horse ranch, sand track, natural light.
We set up the shoot on a horse ranch outside the city. Horses, wooden fences and a wide sand track gave the scene both a natural feel and movement. We used the soft light of a cloudy day as it was.
( 03 · Motion )
Still frames, fast transitions.
We shot the fashion side with slow, relaxed shots and the car with fast, motion blurred passes on sand. The car’s camera display became part of the edit, showing the technology inside the story.
( 04 · Delivery )
For the magazine and the brand.
The main film was delivered in different lengths for L'Officiel Hommes and BMW channels.
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